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Something magic happens when I start writing this newsletter…

Magic… Pure Magic…

What?

This: “Words flow…” I admit that it was not that easy in the beginning. But after 120 issues… “words” just “flow.” There are cases when I write 2-3 pages, then delete all of them and rewrite the same subject in another way… and again… and again… until I feel happy. Until I FEEL that “there is a aura in this document…”

Magic eh?

Well..

As I told you in the past I feel like talking with you here. With YOU… the anonymous readers and also the known ones. And I DO believe that this communication is something we both you and me need.

This is why I have stressed this many times in the past and also through my mentoring program:

You can do anything you want. You can even do nothing at all. But there is no excuse of not creating a newsletter. In fact: it is not just a procrastrination; it’s a pity. Mmm… it’s more: it’s a pathetic attitude towards your future.

Could you believe that a newsletter can establish you in the market?

Yes it can.

But… I know…

People want the easy solution.. eh?

Instant Newlsetters…. Just get some articles, load them to the autoresponder and put that subscription form online…

Instant email courses…. Just get an ebook, chop it to “lessons” and then create a series of 7 email-lessons… load them to your autoresponder and just put that subscription form in your page online…

Instant follow up messages… Haven’t you seen this kind of software? It can create your 52-week messages… Mmm… Yeah… And the world would be so beatiful if we should do nothing and be paid 1 million dollars per month…

While all the above methods work, as optin methods, nothing is compared with your personal newsletter. Your personal newsletter is your soul. People need to read your soul. And YOU need to expose your soul to YOUR people. If you do not FEEL that need then there is something wrong there… Think about it.

Your people, your readers are not customers in your newsletter. It is not a buyer-seller relationship. It’s a “humanship” (does this word exist??) I am talking about and this is what your personal newsletter delivers.

Is it so difficult to persuade you?

Isn’t the difficulty of DOING what I say and of REPEATING the sending of your newsletter each and every week ENOUGH to make YOU start writing your personal newsletter NOW?

“To whom John?” you may ask…

Sorry but that question is a wrong question…

The answer is:

TO NOBODY.

YES. I do not care if you do not have a list yet. I do not care if you are Mr or Mrs Unknown in this market. The fact is that if you do not create your personal newsletter you will remain Mr/Mrs Unknown in this market..

For your information, TurboZine Issue #1 had less than 10 readers… Issue #2 had less than 15 readers… Did I stop writing it?? Nope… Why??? Well… this is what I am trying to explain to you here…

Mmm…

Nope…

I do not think I stressed that enough yet.

And I think that I did not stress this enough because I have seen people taking my advice, creating a personal newsletter and then…

…when they started seeing the DIFFERENCE in THEIR BUSINESS…
… when “magic” things started happening in their business life…

…then…

…they felt somehow “untouchable by the recession” and stopped writing… stopped communicating with their people…

Again: I am not talking about the blog where you just put some news and add some thoughts or inform your readers about various events, etc.

I am talking about your PERSONAL NEWSLETTER.

As much as that may sound crazy, you do not need an audience for writing your personal newsletter. This is why the answer to the question: “To whom I’d write the newsletter?” is “To Nobody.”

You should NOT care about the number of the subscribers you already have in your newsletter. That way you do the common mistake: you compare your situation with the one that exists in established marketers. And you have no hope in your heart if you think that it is a waste of time to write a powerful personal newsletter that goes only to 5 subscribers.

In fact… you write your newsletter for documenting your success.
Yes, this is enough “food for thought” for the week coming…

So, please do a favor to yourself.
Start writing your personal newsletter.

Get a domain name that fits to the title of the newsletter.
Mine is TurboZine. Yours could the anything you want.

Then just be consistent.

Deliver the newsletter every week or every 2 weeks or every month… deliver it.

Write about you.

Remember: we are talking about your personal newsletter.

Write about what have you done this week or month.

Write about what you have learnt. You will be amazed to see how many people you can help by just sharing your knowledge…

Write about how you feel. There is no need to be pathetic and miserable. People have enough of this.

Be glorious in attitude.

And guess what… after some issues sent, you will feel that glorious too in your business because by writing your personal newsletter in that magnificent positive and glorious way you actually building your “wanted to be successful” character. You build your glorious future…

And when you start, as said: continue. Do not stop.

Or… let’s say: You are allowed to “stop” or at least be not so consistent to the appointment with your readers after you have published the first 100 issues…

It’s hard I know.

But who told you that life is easy anyway?

I am talking you about a super method here. A strategy that can change your minding and can transform your business from a mediocre one to a SUPER business… Even if your business is SUPER now, then this same method of your personal newsletter will put it in steroids.

Isn’t what you want too?

Or do you prefer to listen to and sounds just for making your brain to get the needed mentality… Come on…

Lastly: Do not allow “what you do not know how to do” to prevent you from doing “what you must do.”

Even if you do not know how to create an html page, just open your notepad and write. Send your .txt files to your readers.. And just be consistent: send your newsletter when you must send it and REPEAT it – as said, at least for the first 100 issues.

You know what…

You may be the cleverest man or woman in the world.
But there are many of you, you know.
Some make it… some make the difference. Some others do not.
Do you know why? Do you know how?

Because of their consistency to their dreams. And because they are the result of the “environment” THEY created – and not the result of the environment they live in.

OK…

My last effort to persuade you…

You may find mistakes, typos and errors in my personal newsletter – this one, if you read it when I send it.

BUT…

Chances are that you will NOT find those typos in any of my sales letters. Or even in the SAME articles when I re-publish them or when I add them to an ebook.

Do you know why?

Because I cannot wait. You cannot “plan” your feelings so I prefer to deliver my feelings in the same way they are disclosed to me by my heart as I write the newsletter and then just send the issue to you.

However, Joe Chengery (my proof reader/editor – www.JoeChengery.com ) will get the newsletter I sent, and then correct my mistakes, errors and typos… Have I automated this procedure? Yes, I did.

Is it professional to send a newsletter “unedited?”

I do not care about it although I know I should. But I believe that my people, my readers, YOU can excuse my mistakes if the content you yet is fresh, 100% “me” and 100% unique, as written by my heart.

Of course this is what I believe. I may be wrong… or correct. But this is how I feel and this need makes me to do what I do the way I do it.

So… will you start writing your personal newsletter too? Please?
Will you keep doing it every week until you publish your first 100 issues? Please?

BTW… I wrote this article having 3 of my friends in mind.

The first one started writing his super personal newsletter and he stopped being consistent to the appointment with his subscribers. Why? Because as I told you this is a method that creates the mentality you need for being successful in this business. And it worked for him too – of course. But success changed him. Success reminded to him how lay he was in the beginning. And he stopped sending his personal newsletter. The result (as I see it) is that the lack of the PERSONAL communication has already affected his business. Since we, as adults, are responsible for what we do and for what we do not do, it’s up to him to reinstate the status with his readers and customers.

The second one was advised by to start his newsletter and he promised me to do it. That was about a month ago and that was the last reminder I sent to him. He has not done it yet. Chances are he is too busy with his business… but hey… I think that NOBODY is busier than me… (I know this is hype but I want you to feel what I mean here…)

Lastly, the third friend I had in mind writing this article is YOU my dear reader.

Because as parents do with their children, I shall not stop telling you what you must do. Even if you do not listen to me.

Enjoy.

John Delavera

p.s. Did you like the article? The Bar is Open!

www.buy-me-a-drink.com

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