“Nights In White Satin” for tonight
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Hi people…
Guess what…
John has a mood to talk tonight…
To you. To his people, to Universe.
“As it happens… sometimes, now and again…”
Did you notice the subject?
You know it’s a song, right?
One of my favorite songs.
One of the best songs in History.
Want to hear it? Here it’s a video:
www.youtube.com/watch?v=9muzyOd4Lh8&mode=related&search=
Can you believe it?
This song is 40 years old.
One year younger than me. 
And only today, I discovered the similarity.
The similarity between this song I love and my marketing…
WikiPedia says
“Nights in White Satin” is a 1967 song by The Moody Blues, first featured on the album Days of Future Passed.
It was not a popular title when first released. This was mainly due to its length, which at seven minutes and thirty-eight seconds was longer than the norm at that time.”
en.wikipedia.org/wiki/Nights_in_White_Satin
Ha.
What a coincidence John (talking to myself…)
That wonderful song was not popular when first released because it was longer “than the norm at that time.”
“That’s my way of marketing…” (talking to myself…)
Can you believe it?
This song is 40 years old…
Did you listen to it?
How did you feel?
It’s immortal… isn’t it?
Doesn’t speak to your heart??
Oh… YES it does…
“That’s my way of marketing…” (talking to myself again…)
“Nights in white satin,
Never reaching the end,
Letters I’ve written,
Never meaning to send.”
BTW.. Do you know how many “letters” I have written that I have never sent to you? Tons of them… Why?
Because they were too personal…
Because I did not want to bother you with trivial details of mine…
But…
As you may have noticed…
There are nights, like this one…
Nights in White Satin…
“Beauty I’d always missed
With these eyes before,
Just what the truth is
I can’t say anymore.”
…Nights when the soul wants to talk.
Just to talk.
Nothing to sell here, as you can see..
Just a need to talk about the truth…
A truth that people “can’t say anymore…”
Amazing song… And it’s 40 years old.
Like the marketing I teach to people
- or at least the marketing I want people
to be taught by me.
Here is some more of the beautiful song:
“Some try to t(s)ell me
Thoughts they cannot defend,
Just what you want to be
You will be in the end”
And now, notice this:
“Just what you want to be
You will be in the end”
Can you realise that this is what I have
been talking to you about all these years??
This is what others call “Law of attraction” too.
“Just what you want to be
You will be in the end”
This is the immortal truth that people
do not say anymore my friend.
And the history of this song is the perfect example of what I have been trying to “pass” to you all these years…
Believe it or not, these lines here, HAVE to do with Internet Marketing and it’s one of the best lessons one could tell you…
…while playing the “Nights In White Satin” on the mp3 player…
And here is the lesson:
Can you create something like that?
Can you create a product or just DO something like the “Nights In White Satin” song?
That is: Something that can last for 40 years?
Do you have such a vision?
Can you do that?
Are you willing to do that?
And what are you doing for it today?
What have you done so far for it?
Are you working on it?
Good.
Do not stop then.
Some of your equals or even some in higher levels in your class may THINK that your “song” (aka. product) will not be popular, when it’ll be released mainly due to its “length” since similar songs (aka. products,) are shorter… easier to be grasped by people… (or the mass…)
Do not allow those people to hinder your heart, dreams and vision.
Be just what you want to be, do what you want to do and this is what you will be in the end…
And a happy end here:
Things have changed since 1967.
Today, people are clever I’d say - due to technology, etc.
So work on your “Nights In White Satin” “song” and I can tell you this: Your work will not need to wait for 40 years to be remembered as a masterpiece… and as immortal.
Past, present and future are here.
And we are part of everything, and creators of our past, present and future.
Immortal products like “Nights in White Satin” are like the fly in the milk today. People are clever enough to distinguish them.
…..
Too much rambling for today….
Clicking the “Play” button again to my mp3 player…
What a lovely song….
Don’t take it wrong, but yes, I love you all..
… just for BEING there…
Enjoy…
John Delavera
June 26th, 2007 at 10:18 pm
John,
That was intense, interesting, accurate & a great read,
and
you just made me feel old…….
I remember when the song came out - and the album.
Peace out.
Regards,
Stuart Halpryn
http://NetActivated.com
http://TheJVZone.com
June 26th, 2007 at 10:21 pm
John
You are the only person I know that can take a beautiful song and make it into a marketing message! And a great marketing message at that.
This is one of my favorite songs too. Except, I was in my first year of college when it was released.
Now you have brought back the memories of how I danced to this song with someone I have long forgotten.
Thanks for reminding me about this beautiful song and stirring my memories while delivering a marketing messsage too.
Something only you can do.
Donna
June 26th, 2007 at 10:46 pm
John,
That song is certainly beautiful. I have not listened to it a lot but I certainly know it. This time I listened really good and it amazes me how you can relate those lyrics to Internet marketing.
The song contains a beautiful message that you have made practical for us too. You certainly are one of a kind and I really admire you for all your work, and sometimes when things are going difficult I persevere because I know that you and a lot of other people are making a great living online, and that is certainly possible for me to do it too.
Thanks for sharing such a beautiful song and transmitting such a great message at the same time.
Dagmar
June 26th, 2007 at 10:55 pm
John as always when I read your words I look for the messages between the lines.
This reading I didn’t have to look for them, as they jumped from the page. Even though I already knew your message in my heart, I found myself nodding in agreement as I read them.
I have set my Personal Marketing Goal to be known as the guy who honestly wants to help the new marketers learn how to market correctly. Not by charging them an arm and a leg for things they do not need , or are not ready for yet. (We all have to learn to walk before we can run a race.)
I learned a long time ago that to have someone believe in me required first for me to believe in me. To have someone feel that they could trust me, I had to trust myself first.
John I like the fact that I can feel the same things in you. You are not tied up in the
race to see who can produce the fastest Six Figure product launch. But in fact you demand that every product you promote (or produce) is Top Notch, and Value Packed for your customers.
And I for one want to thank you for the special words you give us like this “Nights In White Satin”.
So in simple words John….
Thank You
Ed
June 26th, 2007 at 10:57 pm
John,
I have never heard this song before but I listened to the words while I read your post. There is something very inspiring and motivating in the music and the words that really made me FEEL what you were saying…….
Be what we want to be and it will be, in the end it is really up to me.
Thanks for sharing.
June 26th, 2007 at 11:13 pm
Hello John,
Did it bring back old memories? Yes, that album was one of my ex-wife’s favorites…
But it’s still a great song (and Moody Blues was a great group).
And look what I’m attracting now!
Best regards,
Tom
June 26th, 2007 at 11:14 pm
He, he … John,
That’s one of the few classics I have on my system. I’ve got a couple of decades on ya, but don’t know of any music I like better - ‘cept, maybe, Julie London [sigh /].
Also have _Riders on the Storm_ & _Crystal Ship_ - ok, I’m a Doors fan as well as Moody Blues and Pink Floyd - and there are a couple of marketing/achievement messages there, as well.
But maybe the most appropriate song out of my past for marketers is _When You’re Strange_. If you know _Nights in White Satin_, you know that one. Think about the marketing message _there_ [chortle /].
But if you want a real marketer’s song - not just IM - don’t ever forget Bob Seger’s _Turn the Page_ - if that’s not a depiction of Internet marketing (or any other kind, for that matter), I’ve lost it [chuckle /].
Nice to see one of your semi-diatribes, semi-introspectives again … I’ve missed ‘em.
Make a good day …
… barn
June 26th, 2007 at 11:34 pm
John -
A very nice “ramble”…….if everyone just spent 30 seconds on a daily basis to review the questions that you pose in this entry
Do you have such a vision?
Can you do that?
Are you willing to do that?
And what are you doing for it today?
What have you done so far for it?
Are you working on it?
These are subtle, yet very powerful questions. Thanks!
Brad
June 26th, 2007 at 11:51 pm
John:
I remember this song very well…but the part that stood out for me was not so much about being what you want to be in the end, but…
“Beauty I’d always missed
With these eyes before,
Just what the truth is
I can’t say anymore.â€
This is that “AHA” moment, I think, or at least it was for me. Where a person’s vision changes.
This is seeing something for the 10 millionth time and going…WOW, that seems DIFFERENT today! I didn’t notice that before. I looked, but I didn’t SEE.
What I always accepted, perhaps as Truth, no longer seems the same.
And ultimately, of course, what has “changed” is ME.
And this changing to be the way I want to be in the end never actually happens, because there is never really is an End…in my humble opinion.
So, what’s it’s all about is the Changing…which is the Journey.
When we leave and when we arrive doesn’t matter as much…it’s what we do along the Way.
My thanks to you also for Being There and sharing your thoughts…and wasn’t the movie “Being There” one of the finest films ever made with Peter Sellers???
Be Well,
Richard
June 26th, 2007 at 11:59 pm
John,
You brought back many memories for me too. I agree with Donna, a fellow ‘brother’.
Only you could find a ‘marketing message’ in a ‘old and beautiful’ song.
We all love you too…Thanks for being here for all of us.
I trust that you will help me find my ‘vision’ in a ‘never too old and beautiful’ person.
Thanks for your thoughts,
Peggy
June 27th, 2007 at 12:21 am
John,
Thank you for that.
Dan
June 27th, 2007 at 12:23 am
John,
I’ve been THE Moodies fan almost my whole life…I can recite nearly every song they did previous to and including 7th Sojourn.
I once walked & hitched over 20 miles to see them because I had somehow previously acquired tickets. Then the day of the concert I was too broke to buy gas, bearly had money for smokes!
There have been times, but for “My Song” I would have fallen to despair. There is hardly a day go by that I don’t at least think about one of their songs and play it in my heart.
To this day, when I feel down, I can sing a Moodies song in my heart and feel better. But when I want to sing for my Love I sing Nights in White Satin. Then I might sing For My Lady. For I would give my life so lightly, so completely for my lady.
John, Thank You!
The more I get to know You, the more I feel kindred to You.
Since working on “cracking the code,” I have suspected that You might be a romantic!
But I also feel deeply too, sometimes even sentimental. Every Moodies song, but most especially Nights In White Satin floods me with memories and visions and dreams of the future in the passed.
Am I the dreamer with a dream or am I the dreamer in a dream?
When I work to fullfill my dreams I believe I am the dreamer with a dream.
When I connect with someone such as yourself I believe I am in a dream.
I have a friend, a friend of over 35 years. We live over 1000 miles apart now, but we speak on the phone almost daily. We share and exchange our dreams with each other. We support each other in following our dreams. And we are hardest on each other when strayed away from following our dreams.
When we see each other after a long separation of a few years or so we always break out the Moody Blues. In years gone by it was Moodies and beer &/or herb.
Now its Moodies and coffee. Thank God to our dreams! For it’s been our dreams that have allowed both of us to give up our vices and habits.
Sometimes we get out those letters we wrote,
never meaning to send…
wipe away the cob webs…
reread them.
Sometimes we even send them…
John, Thank You for the inspiration
Your Friend,
Scott
June 27th, 2007 at 12:49 am
Ah, John!
Sending us down memory lane - again…so, from one who remembers (still young at 62)…here’s another one:
1968 - 7.2 mins, same era, similar length, symbolic messages.
McArthur Park - touted by a critic as “the worst song ever recorded” - someone omitted to inform the public, but then it was member of the Beatles who sang it.
So John, what can you concoct from “someone left the cake out in the rain…I don’t think I can bake it all again..” or near enough??
Perhaps you can start a series - songs with an IM message?
Enjoy life, & thanks for being you.
Kind Regards
Nadine
June 27th, 2007 at 12:55 am
Lovely to see you again my friend
walk along with me till the next bend.
Isn’t life life strange
a word we arrange
a book without light
unless with love we write
Track 10 my favorite
June 27th, 2007 at 1:01 am
To Tom,
They still are a great group.
They played in Phoenix AZ about 2 months ago to a sold out crowd of about 30,000.
June 27th, 2007 at 7:06 am
John,
You put me in a Moody Blues mood. For Nadine it was Richard Harris (the actor) who sang McArthur Park.
I left my cake out in the rain so many times I’ve got oven burns rebaking it.
Seriously, great ramble, and the point is something we all need to think about every day.
“Just what you want to be
You will be in the endâ€
I think I’m going to paste that up on the mirror.
Best,
Lowell
June 27th, 2007 at 8:16 am
John,
You must surely be the only person on the planet who can discern a cold hard business message in a beautiful song and then convey that message with the same stirring beauty of the song itself.
*smile* That’s another marketing lesson isn’t it? Evoke emotion to invoke the desired response, whatever that may be.
Inspired lessons, divinely delivered!
All the best,
Laura
June 27th, 2007 at 9:22 am
John,
In our house we have a plaque with this saying
“Hands that serve HIM are from hearts that love HIM”
which reminds us daily of our Christian responsibility to others.
Now if you can re-direct the meaning of a 40 year old song,
I can re-direct a meaning of this quote to the following:
“Hands that serve them, are from a heart that loves them”
Thanks for serving us, John
Jim
June 27th, 2007 at 6:32 pm
John,
I never cared much for the Moody Blues over the years, but that one song has
always meant something to me.
Maybe there is another song, but I will need you to mold it into a story, so I can
find out what it is!
Thanks for the memories, and for the lesson…
Robert Palmer
June 27th, 2007 at 7:58 pm
John
Rock with Eric Clapton
Roll with the Moody Blues
Two Wonderful Lessons
“Let It Spin”
Thanks
Mike
June 27th, 2007 at 8:56 pm
Timeless pieces always have some special meaning to those who cherish them.
To translate this concept to marketing would mean to operate a goldmine.
Well, all the effort is worth the prize..
June 27th, 2007 at 9:55 pm
John,
That was great!
I wasn’t even born when the song was released but you made me call my dad and ask him if he still has that song in one of those old single 45rpm records… he used to buy all that stuff back then.
I have heard the song before but never paid attention to it until now… of course I have the song on MP3 now
I love how you are always able to “touch” people’s lives with your thoughts. Thank you for being our guide.
Daniel
June 28th, 2007 at 5:40 am
Hi Jd
I dont know you a such poetic/romantic person:-)
Best
SL
Indonesia
June 28th, 2007 at 9:51 am
I posted a comment when there was only two comments (seems to have disappeared.)
anyway.
I remember listening in the early 70;s on a small “orange” transistor radio. The little square ones, mono, scratchy sound.
If you remember back then, just picture yourself back there. Now imagine someone comes up and says, 30 years from now you will be conversing world wide from your laptop computer. (wireless connected) and you will be watching the video of the band with high quality stereo audio.
you would have told them they were mad!
Following John’s theme, where will we be in 10 years, what will be possible? What does the next youtube innovation look like and will you think of it?
have a good day.
Eric
June 28th, 2007 at 4:37 pm
Hello John,
Well, the song is not 1 year older than myself. I am 16 years older than the song, which means you have sent me down a trip on memory lane to when I was 16 and I thank you for that. Never in my dreams did I see the world changing to what we have today. Opportunities are endless in this modern world of technology.
Thank You
OL (Larry) Cargill
June 29th, 2007 at 7:04 am
Wow 25 comments?
What such a record!
We seldom saw tremendeous responses like these.
You willy willy touch their hearts and memories down JD.
Blending a wonderfull memory with a high-class IM advice
is another gift you prowess so well.
I wish…
Either way, I miss your posting/s.
Best
Sudarmaji Lamiran
Indonesia
PS. I hope more people grap your $97 JVManager-ing!
June 29th, 2007 at 7:19 am
Hi all
As you know well JD right now is selling the JVManager for $97 (untill July 4th).
I like to buy it but via Western Union payment.
Are you a JVManager affilite that accept this payment?
I like to know.
Best
Sudarmaji Lamiran
Indonesia
July 3rd, 2007 at 6:53 pm
1967!! The year I graduated High School! I think I’ve heard “Nights in White Satin”, but I wasn’t “into” the music “of the day”, for the most part, back then. And certainly what passes for “music” today — too much NOISE!
Love the song, very soothing/relaxing.
All good questions relating it to IM. We all are striving for that ultimate.
I am a very new member - I see I’m in a very good/right place. I can “hear”, John, that you really do care (Love) your members. And, if I may say so, (dare I say?) I would believe your members Love you for BEING, as well.
Blessings,
Sandy
Joliet, Montana
August 22nd, 2008 at 9:50 am
Well John, this song came out the year that I graduated. I had forgotten all about it until today when the “cause I love you” ran through my head. So I went to Google and then to YouTube. Listened to the song and memories came rushing in. The song may not have been popular with radio stations but it was certainly popular with my generation.
I found you through Google. Thanks for the thoughts. Peace and love.
Christie