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I assume you all know Albert Einstein (1873-1955)
Albert suggested in 1905 his special theory of relativity. The famous mass-energy equivalence relation states that
E=m*c^2
where E is the energy equivalent or mass energy, m is the mass of a body and speed of light is the speed of light.
I created this special flash “game” for you in order to show you what you need to take into consideration when you are running an email promotion.
By knowing a) how many people actually RECEIVE your messages, b) how many of them actually open your email messages, c) how many of them actually CLICK on the link you include to your message, then you can have a safe (scientific) approach on knowing what the conversion is.
And when you know that magic (conversion) number then you can decide to fully leverage your promotion – or to drop it, or to tweak your sales letter, your copy, etc.
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