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The holy grail of Internet Marketers (IMers) is TRAFFIC and the gift one can have is to be able to get FREE TRAFFIC from the Search Engines (SEs).

How will SEs send you traffic?

It’s simple:

If one searches for something and that “something” is “discussed” a LOT on your site, say through your sales letter, or the content and the pages you have then SEs will consider your site as a good resource for …that “something.”

Thus the CONTENT you have to your site is ONE of the factors that will make SEs to send you traffic.

But that would be too easy… right?

Since millions of pages exist online and millions of pages deal with the SAME subjects, there should be some ADDITIONAL CRITERIA that should allow SEs to RANK those millions of sites that offer equally useful info for that “something” people search online.

That’s how the game of SEO – Search Engine Optimization starts…

While it’s easy to reach the top 10 results in SEs, you will need to make huge efforts to stay there.

OR…

Automate some things and keep your position.

So… back to the rules of the game and the criteria SEs use for ranking pages.

History has shown that whenever a CODE exists then there will always be some people that will try to get the KEY for that code.

What happens then?

When the KEY is known, the Code changes.

As you all understand SEs are BUSINESSES. THEIR way of DECIDING what pages will rank in the top 10 results IS THEIR CODE.

SEs as Business have the responsibility to display GOOD and USEFUL content through their results.

Why?

Well…

SEs are FREE online TOOLS. All free online tools make money from the ads. The more people use the online tool, the more traffic the online tool has, the easier will also be for the business that runs the online tool to bargain the prices for ads on their sites depending on that traffic.

Google is considered to be the no 1 SE

They keep their CODE secret and when some people manage to “crack” that code and thus find ways to rank in top 10 results easier then Google SLAPS them

I am sure you have read about those Google Slaps…

What a Slap is??

It’s simple:

As said Google wants traffic.

Traffic will make advertisers to pay money through Adwords. The money they get from Adwords are used for paying the people that send people to those ads through Adsense.

Adwords <=> Google Ads <=> Adsense

And it loops…

Say you were an advertiser in Adwords and say that you pay $X each time one clicks on your ads.

Why should you place the ad anyway?

Because you’d want to get traffic from Google… through any page your ads can be displayed by Google.

That traffic can send

- subscribers and/or
- sales

to you.

If it was THAT easy to manipulate Google or any other SE and bring your pages in the top 10 results for ANY subject you want, what would happen?

Again it’s simple:

If advertisers do not get traffic that is converted to leads and/or sales, Google will not collect money because advertisers will stop their promotions.

It’s logical, right?

If you spend money for your ads and get nothing then you stop spending money.

But…

If you keep getting leads and sales then you keep spending money with the source that sends that traffic to you.

If some people manage to generate top rankings on demand because they “cracked” the Google’s code and if their method resulted to a flood of the top 10 results with pages that DO NOT OFFER GOOD AND VALUABLE CONTENT to those that SEARCH for that content… then users will be disappointed by Google… and again the loop comes:

“If advertisers do not get traffic that is converted to leads and/or sales, Google will not collect money because advertisers will stop their promotions.”

I hope the above are understood.

Moving on…

As you can easily guess now… Internet Marketers are the red flag for Google.

Why?

Because IMers’ Holy Grail is TRAFFIC.

IMers’ targets are the search engines that are used by millions of people…

If they can manage to crack the SEs’ codes and bring their pages in the top 10 results, what will happen?

- they will get traffic, leads and/or sales
- they can also sell that service to people

And what will happen if IMers (or say: any people) can MANIPULATE Google (or any Google) and thus bring the sites they want to the top 10 rankings’ results??

Here is the loop again:

“If advertisers do not get traffic that is converted to leads and/or sales, Google will not collect money because advertisers will stop their promotions.”

You see…

Internet is not occupied by marketers only…

The millions of people out there search for solutions or information that would help them in a way… they do not want to necessarily BUY something…

On the other side for IMers that for those that want to dominate top search engines’ rankings everything online has 2 purposes only: to send leads and/or traffic.

Can you now see why there will always be a war between the Search Engines and Marketers?

That is WHY Google BANS accounts at Adwords and Adsense, many times without giving an excuse and by just saying that they banned the account because it was related to a “money making” scheme…

That’s why may see BIG names on Internet Marketing to cry in the forums for the unfair ban of their accounts in Adwords or Adsense…

More information on that so you can understand it better…

Google’s motto is “Do not be evil” – or something like that…

Google and any SE wants VALUABLE content.

Now…

If you find a way to create, say 1000s of pages online with a click of a mouse, and thus create sites that can dominate search engines’ top rankings for a subject and you keep doing this again and again for more subjects can you imagine what will happen?

Think about this.

You managed to crack the Google’s code… You pick a keyword – say “dogs”

If you click and create 1000s of pages that “talk” about dogs…

..dogs…
…dogs training…
…food for dogs…
…how to train your dog…

etc…

then every time one searches in SEs for “dogs” chances are your pages will be there in the top 10 rankings…

That would be PERFECTLY OK…

…if your CONTENT was VALUABLE indeed…

But…

What does “valuable content” mean??

I’ll tell you what is NOT valuable content so to understand it easier:

You know that there are some page generators. They create pages online, favorably by using WordPress as a platform…

One of the main tricks IMers use is this:

(Note: this is a simplified example, so to give you the idea. Real mechanisms may be by far more complicated..)

They pick some keywords, say 1000 keywords related to “dogs”

Then they run their software and create 1000 pages, 1 page for each keyword.

That would be PERFECTLY OK with SEs IF

…and ONLY IF…

each of those 1000 pages HAD SOMETHING TO SAY… aka. the content on those pages was valuable.

So what is the headache of Search Engines?

As said, there are many scripts, software applications and platforms today that can create 1000s of pages based on keywords.

So you may come up with a page like

serverhere.com/blog/how-to-train-a-dog.html

and while you can see ads, banners, and perhaps some youtube videos, podcastings, or even Amazon ebooks and eBay auctions, the question SEs may raise will still be:

“Where Is the CONTENT???”

Mind you the example described above is the result of the GOOD applications, that while they may not answer the question raised by SEs in an explicit way, they DO fetch RELATED content automatically by third parties’ resources.

There are solutions that do nothing else but creating pages like

serverhere.com/blog/how-to-train-a-dog.html

serverhere.com/blog/dogs-food.html

serverhere.com/blog/pet-sops-for-dogs.html

and offer NO content inside, other than what the template of the page displays (ads, banners, etc.)

I hope that NOW you can understand the statement:

* Search Engines LOVE UNIQUE content. *

If you manage to use a software that will

a) feed your pages with unique content
b) and ALSO fetch RELATED content from third parties’ recources (Amazon, eBay, other blogs, etc.)

then Search Engines will do appreciate your pages for the content you provide.

Otherwise, you may manage to trick SEs once, or twice, or for some months… but eventually the SLAP will come…

I’d like to close this article with the following:

It is argued that one can use PLR articles instead of unique content and gets good results from search engines without the danger to be Slapped.

That’s half true for the reasons that follow:

One can find 1000s of PLR articles online through various membership sites. We are talking about 1000s of files, millions of words, etc.

It’s known that less than 5% of the members in a membership site DO USE the content in a creative way. Thus even if a membership has 100 members, less than 5 will actually USE the PLR articles and thus feed their blogs with them.

I assume you are aware of terms like article spinning, article flipping, etc… Simply out it you can get a PLR article and “change it” a bit either manually or by using software applications, replace words with synonyms, etc. and thus make it to DIFFER from the original PLR article that may be used by your fellow members of a membership.

So even when PLR articles bring results even when they are posted “as is” on the blogs that can be explained NOT by any general rule like

“You can use PLR articles as is and get top 10 rankings in search engines”

Such a generalization would be a mistake.

The SOUND advice you should remember is:

Use unique content.

If you cannot do that then use PLR articles but before posting the PLR articles on your blog, change them, work with the content, etc.

If you cannot do that, and because in all cases DOing something is better than doing nothing, THEN just use the PLR articles as is and pray it will work.

Conclusion:

The Unique Content is appreciated by Search Engines but is NOT the Panacea that will send hordes of visitors to your site through the SEs.

That would be TOO easy… don’t you think?

See it this way:

If EVERYBODY could reach top search engines’ rankings by just using Unique content, then HOW on Earth could Search Engines prioritize their results??

With all the above said, you still need to remember that content is just ONE CRITERION of the ones used by Search Engines to rank your sites.

Enjoy!

John Delavera

p.s. If you are a Turbo Member click here to download a super software that will allow you to spin your articles effectively – it’s Free due to a special deal I had with the owner of the application.