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Those that know nothing about Internet Marketing may think that blogs and other online publicity mediums serve the constitutional right of the freedom of speech. That is the case indeed – for them.

Internet Marketers use blogs in various ways and one of the best ways commonly used is for creating links back to a specific site – that site in return includes SOMETHING. That “something” could be a subscription form, or a sales letter, or a website that sends money making “clicks” through Adsense.

A very good advice toward that purpose is NOT to link phrases like “click here” and thus link to that “something” but instead use the keyword for which the site that offers that “something” has been optimized for.

It becomes more complicate… So let’s use an example.

Let’s define Blog 1 as client blog and Site S as the master page that offers -say- a subscription form through a squeeze page that talks about “Internet Marketing Strategies”

Sidenote: I am applying what I am going to tell you here too. You see “Internet Marketing Strategies” is 1 key-phrase for this blog too.

Now…

We want to boost the ranking of Site S to search engines. There are CERTAIN guidelines on how to write the HTML index page of the Site S. For example, you need to put the keyword in the tag, also in the META KEYWORDS and META DESCRIPTION tags inside the

tag and many other “tricks” that have to do with the formatting of the text and the repetition of the keywords or key phrases inside the text – and the WAY those repetitions take place.

For now, let’s say that Site S has the key-phrase “Internet Marketing Strategies” and we want to make Site S to be listed in the top 10 results in search engines.
We write an article in Blog 1 with a title that includes the key-phrase – Example: “Internet Marketing Strategies for beginners”

By doing this and given that we have setup the “Permalinks” in the blog to carry the title of the post published, we take care so the text published by the post should repeat the key-phrase once in a paragraph. If the post is big then we need to work with it because we do not want to flood the text with that key-phrase. Preferably we use some tools that count the “keyword density” of the text so to bring the key-phrase as the most “weighted” phrase to the “eyes” of search engines… Here is a free tool for this purpose tools.seobook.com/general/keyword-density

Thus we have a post in Blog 1 with a subject and text that brings the key-phrase of “Internet Marketing Strategies” when “seen” by the search engines.
Sidenote: an easy way to check that is to email the text to your Gmail account. Then open the message and read the ads on the right. If the ads talk about “Internet Marketing Strategies” then you did a good work indeed.

What else?

The LINK FROM the Blog 1 TO Site S should also use the key-phrase.

Mmm.. it becomes more complicate again… because I need to go back and tell you the importance of registering a domain name that also includes the keyword/keyphrase… So ideally Site S should have a domain name that would include the key-phrase “Internet Marketing Strategies” and ideally I should have registered both internetmarketingstrategies.com and internet-marketing-strategies.com for this blog… Anyway, you get the point and the lesson here.
Why is that important?

Because as said, our link in Blog 1 to Site S should bear the key-phrase of Site S, since our target is to boost the visibility of Site S to the search engines for the key-phrase “Internet Marketing Strategies”

Here is an example of a link we could use:

For more cool advices visit: “Internet Marketing Strategies” By John Delavera

That’s it…

And is becoming more complicate…

Wouldn’t help IF the domain name of the Blog 1 included the key-phrase too?

Of course…

Something like InternetMarketingStrategiesForBeginners.com or Internet-Marketing-Strategies-For-Beginners.com

The results would be that

- Site S would have a domain with the key-phrase included

- The text on Site S and also the HTML code should be optimized for the key-phrase we want to promote through the search engines

- The post in Blog 1 should have a subject that would give a Permalink that would include the key-phrase in the URL

- The text of the post in Blog 1 and also the HTML code should be optimized for the key-phrase we want to promote through the search engines

- The link inside the post in Blog 1 should also include the key-phrase which ideally should be the domain name of Site S.

Nice.

Tell me something…

So you do & pay attention to these things??

John Delavera

p.s. NOW… can you understand how Internet Marketers use Squidoo, Hubpages, Wikis… etc? Tell me if not.