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As I mentioned at Turbo Seminar’s page

"You need just TWO things to succeed online… First, you need to find the big shots who are doing what you want to do and accomplishing what you want to accomplish, and you need to hang out with them. Find out how they think, what they do, and how they do it."

(…)

"The second thing you need to succeed online is people. What you need is other marketers like yourself with whom you have solid working relationships. (…) People you can RELY on."

I am sure you agree with the above.

However, I do KNOW that it’s NOT that easy to CREATE those relationships…

I mean… who would help a new comer on the Net and WHY?

THAT WAS my problem too when I started online.

While I enjoy the partnerships I have built today with other marketers and while I can count on them, asking them to help me when needed, I NEVER forgot my ORIGINS… how frustrated I felt back on my early days on the Net. Also, no matter how many partners you may have, the REAL POWER of yours are YOUR PEOPLE – you can count on your people no matter what will happen in the future. That’s power indeed and that power gives freedom – personal and business freedom.

So… I had been thinking of solutions I can offer that would bring benefits to YOU, and also to me. YOU should be able to BE HELPED by colleagues and I’d be able to manage the system that will help you interacting with your comrades easily.

I had a feeling that no matter what some people say, email is and there will be the no 1 tool people use online. Thus, my solution should use email for sure.

At first I thought that I could just use Google Discussion Groups. I did that with some groups I created (if you remember the Turbo Sitting Room and the Turbo Camelot…) I realized that other than Google there had not been a similar tool so reliable. But even then, NO SYSTEM could satisfy my vision…

What I had in my mind was a system that would allow me to ASSIGN tasks to people and be able to "collaborate" with 1000s of people easy and effectively. Members of that system would then be rewarded with points. Email should be used for the notifications of members but since I am crazy about centralizing everything online, I’d like ALL THE DISCUSSIONS to be tracked and recorded online too, so one could come back and see the task/s, the responses, etc…

To make the story short, after some 1000s of dollars I created that system. It’s the "Brotherhoods" script that it was delivered during the Santa Deal Time’e event last December. So far I have been using it with a core team of DOers and we ALL LOVE IT.

As I told you, JV partners are super fine when you reach the level of the "full time marketer," but even then you need PEOPLE that can be trusted and people that can DO "things" for you… "things" you could not ask from JV partners for a help. For example… Say you need someone to install a blog for you… Or say 10 or 100 blogs… Or someone to proceed with a web 2.0 promotion for you and your sites… Or someone to execute specific tasks online. If you think that you can use the forums online for help… think it again…

Who could spend time for you without being paid – say for creating 10 blogs for you?? If you think you can use a system like www.Rentacoder.com where you can pay for the help you need, then that is OK, but can you TRUST the other side?? Even if you can find a trust worthy party… there are some tasks you need on a daily basis and you need MANY "coders" for meeting your needs – and much much money.

Anyway, the point here is that I now have my system in place, customers of the Santa’s event have their Brotherhoods’ script to use too…. I am happy because I can easily assign tasks and my people are happy because they are rewarded with points when they respond.

Why should YOU care???
I agree with you.

You have nothing to care about for as long I am talking about a system that serves MY or my people’s needs only… However I shouldn’t write this letter to you if this was the case… right?

What if… …what if YOU could what I do… too.

I mean this: What if you could reach a team of people you can trust because they are similar mind oriented – they’d be marketers or wanna-be-marketers, and in all cases they’d also need help, the same way as you do…

What if you could then send a message to people… asking for help for a SPECIFIC TASK…

What if you could then REWARD your DOers with points…

Think about this: Why should people HELP YOU? It’s simple now – right? BECAUSE THEY will get points from YOU. And why people should need points? Because THEY can then post calls for help as assignments and/or because those points can be "redeemed" through a download area for products and services.

Sounds good? Can you see the PERFECT win-win loop here? EVERYBODY WINS.

So today I am happy because we just added that functionality in the Brotherhoods’ script. Until today I was the only 1 that could post assignments. The new version will be released soon and that’s how my people can use the system for their own good and thus interact with the people there better, easier and effectively. They can post assignments too and that means more points for everybody – more happiness too.

WHY SHOULD YOU CARE then?

Hmmm…

Wouldn’t you like to USE such a system?

Wouldn’t you like to become part of a Brotherhood where everybody wins by just helping each other?

 That’s why you’d care…

DO YOUR RESEARCH and you will verify THE UNIQUENESS of the SYSTEM I am talking about. Can you imagine the ways such a system can benefit you?

Now pay attention to this:

"Brotherhoods" allows the concurrent maintenance of unlimited teams (aka. brotherhoods.) You can see for example that people that get a ticket to my Turbo Seminar also become members of my "Turbo Seminar’s Brotherhood." That Brotherhood will be fed throughout the years from the Turbo Seminars’ customers; in other words: the list of the members there will be 100% targeted since people will be sharing similarly lived experiences, they’d be using the same resources, and thus they can exchange intelligent know-how.

The existence of the Brotherhood as attached to a product and/or service adds VALUE that cannot be added by any other way. As said, there is NO other system that currently offers what Brotherhoods does. That’s how there are people buying a ticket to Turbo Seminar even if they cannot attend it physically. Hint: Being in the Brotherhood it’ll be like BEING there… since they can share the intelligence with the people that attended the seminar/s. 

Lastly, remember this for future use: while you will have the opportunity in the future to join various Brotherhoods on different topics (see Google Groups as a comparison,) Brotherhoods themselves will be evaluated de facto by their TICKET’S price…

Here is an example to understand this better: going to a Hotel X where people pay $10,000 per night may sound extravagant, but can you imagine WHO can you MEET there and IF you’d have ANY other EASIER way to REACH those people?

So, while it’ll be great to join as many Brotherhoods as you can, because the SYSTEM will help you to be served on any need that is coherence to the Brotherhood’s character, remember that Brotherhoods that have a high ticket are like Clubs for VIP members only – in real life.

Remember: You need PEOPLE in order to success online. You need people you can trust. While there are social networks online, there are NOT many networks (IF ANY!) that can help you to be more effective and more productive while socializing with people… Think about that…

Enjoy!

John Delavera